Archive for May, 2010

PR Connections 1: Social Networking

PR and Social Networking

Today, PR is changing so fast. There are so many social networking opportunities out there such as: Facebook, Twitter, Blogging, and many more. So which ones are the best, do not stress, it is up to you.  However, remember that if you choose to do them all it can get a bit overwhelming. PR and Social Networking, by Paula Gardner, sees this first hand when she discusses social networking with her clients.  In her article she discusses her advice that she gives to her clients. Her first advice is to choose one thing and commit to that. I love to multi task however, I do realize that sometime if you give your full attention to one thing it will turn out better than if you only did it half way. She encourages you to be persistent, example, “Give it time. You are not going to build up 1000 twitter followers in a week. Think of this as a 6 month experiment.” This is such great advice to someone just starting out. I really enjoyed reading her article, she had excellent advice, whether you are starting out or been at for a while.

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Blog Comment #3

Blog Comment #3: Topic of the Week: Grammar Girl, by Maggie Crowley

5/31/10   8:20p.m

Hey Maggie,

I agree, she is a great tool to use when you need to check your grammar, I have learned so much, by reading her posts. I love the post where she differentiate between “who” and “whom”, “affect” and “effect” and like you said just about any other common writing error known to man. These are words that I get confused with all the time, so it helped me out a lot. She makes it seem so easy with her rules. I to consider myself to be a semi-educated writer, however I can always use help especially from Grammar Girl. With the help of her and her website we are going to be writing pros in no time. At least I hope I will. Oh! Good Luck with stumping her on a grammar question.

~Tabatha Amerson

Comment #2

Blog Comment #2: PRCA3330-Week1-NewsUCleaningYourCopycourse, by Ansley Woodard

5/31/10

Hey Ansley,
I totally agree with what you are saying about things having to be so picky and just the smallest mistake can change the whole meaning of the sentence. There are so many rules to go by that it can get confusing and tricky. It is very interesting when you abbreviate addresses when they are used with numbers, however when they are part of a formal street name and without numbers you spell it out. The things that confused me before and still confuse me now are commas, hyphens, and semi-colons. Using the website and going through each tutorial helped a lot. Also, the AP Stylebook comes in great use. I want to learn more about using the stylebook so it be more effective. I look forward also to my writing getting better.

~Tabatha

Comment #1

Blog Comment #1: Floral Photos: In Memory of Barbara L. Anderson, by Prof. Barbara Nixon

5/26/10

Hey Prof. Nixon,

I just wanted to say that I am so sorry about the passing of your mother. I have never experienced such a loss, so I can not imagine the pain. I will keep you and your family in my prayers. The slideshow you created is amazing, that is a great way to honor your mom and what she loved. Every time you see flowers you will remember the love and memories y’all shared together.

~May God be with you and your family,

Tabatha Amerson

Finding and Making News

Chapter Four Notes:

1)News values from a public Relations perspective:

Timeliness

Prominence

Proximity

Significance

Unusualness

Human Interest

Conflict

Newness

2)      How to Find News:

  • Internal News Sources
    • Papers: policy statements, organizational charts, research reports, and ect.
    • Periodicals: current and past issues
    • Clipping files: published articles and online postings.
    • Other published material: brochures, video tapes, speeches, slide presentations, and sales material.
  • External News Sources
    • Attend a meeting to hear a speaker
    • Op-ed
    • All news events
    • Polls and surveys
    • Census reports
    • Trade media
    • Financial analyst reports
    • Findings of governmental commissions
    • Sales figures for entire industries
    • Updates on competitors

3)      I love the tips for developing your creative instincts by Judith Rich. Writing in PRSA’s The Strategist, she offered in the book (pg. 104)

4)      Tactics for making news: 1)special events, 2) contests, 3) polls and surveys, 4) top 10 list, 5) stunts, 6) product demonstrations, 7) rallies and protest, 8) personal appearances, and 9) awards.

5)      Tips for Success: 32 Ways to Create News for Your Organization and How to Conduct a Credible Survey. I find both of these charts to be very helpful and beneficial.

Avoiding Legal Hassles

Notes from Chapter 3:

1)      It is very important to keep in mind that you can be named as a  co-conspirator with other organizational officials if you:

> Participate in an illegal action such as bribing a government official

> Counsel and guide the policy behind an illegal action

> Take a major personal part in the illegal action

> Help establish a “front group”

> Cooperate in any other way to further an illegal action

2)      Libel-injury to reputation

3)      “Watch Your Language” – key phrase to avoiding defamation suits.

4)      Photo Release-Precautions for Public Relations departments to take.

  • File all photographs
  • Date them
  • Give context of the situation

5)      Media Inquires About Employees-

Do Provide

  • Confirmation the person is an employee
  • Employee’s title and job description
  • Date of beginning employment, or, if applicable, date of termination

Do Not Provide

  • Salary
  • Home Address
  • Marital Status
  • Number of children
  • Organizational memberships
  • Job performance

6)      Copyright Law:

  • Individual-life of the creator plus 70 years.
  • Corporations- 95 years from publication

7)      Federal Trade Commission (FTC)- ensures that advertisements are not deceptive or misleading.

8)      The Securities and Exchange Commission (SEC)- closely monitors the financial affairs of publicly trades companies and protects the interests of stockholders.

9)      Federal Communications Commission (FCC)- provides licenses to radio and television stations, allocates frequencies, and ensures that the public airwaves are used in the public interest.

10)  Food and Drug Administration (FDA)- oversees the advertising ad promotion of prescription drugs, over-the-counter medicines, and cosmetics.

TOWS Week

NewsU Cleaning Your Copy

Cleaning Your Copy: Grammar, Style and More


One of the hardest things about writing is knowing what punctuations to use and where. Knowing when to abbreviate and when not to.  This website is awesome, I have found it to be very helpful. I learned so much, from grammar, style, spelling and much more.  There were so many great tips however, these are some key items that I have learned and had the most trouble with in the past.

  • Addresses: Blvd., Ave., and St. can be abbreviated; only with number address.
    • Spell out and capitalize when part of a formal street name w/out a number.

Example: Pennsylvania Avenue

  • Ages: ALWAYS use figures
  • Dates: Spell out the name of months when using alone or with a year.
    • Used w/specific date…..abbreviate
    • Colons: You can use a colon instead of a period between two sentences that present contrasting ideas.

Confusing words and Homonyms:

These are a few that I find most confusing when I write.

Accept-the receive

Except-to exclude

Affect-to influence, occasionally used as emotion.

Effect-verb; to cause/noun; result

All right– two words

Grammar Girl’s Website

Dashes, Parentheses, and Commas

Episode 222: May 21, 2010
Punctuation

I have the most problem knowing when to use dashes, parentheses, and commas and other punctuations. This website really breaks it down for you and shows great examples to help you learn the differences between the punctuations.

  • Use parentheses when you want to enclose something that is incidental to the sentence, something that is background or almost unnecessary.
  • Use dashes when you want to enclose or set off something that deserves a lot of attention, is meant to interrupt your sentence, or already has commas or parentheses in it.
  • Use commas to enclose things that belong firmly in the flow of your sentence.