Notes from Chapter 3:

1)      It is very important to keep in mind that you can be named as a  co-conspirator with other organizational officials if you:

> Participate in an illegal action such as bribing a government official

> Counsel and guide the policy behind an illegal action

> Take a major personal part in the illegal action

> Help establish a “front group”

> Cooperate in any other way to further an illegal action

2)      Libel-injury to reputation

3)      “Watch Your Language” – key phrase to avoiding defamation suits.

4)      Photo Release-Precautions for Public Relations departments to take.

  • File all photographs
  • Date them
  • Give context of the situation

5)      Media Inquires About Employees-

Do Provide

  • Confirmation the person is an employee
  • Employee’s title and job description
  • Date of beginning employment, or, if applicable, date of termination

Do Not Provide

  • Salary
  • Home Address
  • Marital Status
  • Number of children
  • Organizational memberships
  • Job performance

6)      Copyright Law:

  • Individual-life of the creator plus 70 years.
  • Corporations- 95 years from publication

7)      Federal Trade Commission (FTC)- ensures that advertisements are not deceptive or misleading.

8)      The Securities and Exchange Commission (SEC)- closely monitors the financial affairs of publicly trades companies and protects the interests of stockholders.

9)      Federal Communications Commission (FCC)- provides licenses to radio and television stations, allocates frequencies, and ensures that the public airwaves are used in the public interest.

10)  Food and Drug Administration (FDA)- oversees the advertising ad promotion of prescription drugs, over-the-counter medicines, and cosmetics.