Archive for June, 2010

Distributing News to the Media

Chapter 10 Notes

  • Tip sheets- good way to find media personnel who might have an interest in your material.
    • Weekly newsletters, report recent changes in new personnel and their new assignments
    • How to contact them
    • What kinds of material they are looking for
    • How to pronounce people’s names
  • Online Newsrooms
    • Vital necessity, it’s often the first place journalist turn to for basic information about the organization, its products, and its services.
    • Link should be high visible on homepage
    • Should be easy to navigate with a minimum number of clicks
    • Five Components
      • Contact information
      • Corporate background
      • News releases and media kits
      • Multimedia gallery
      • Search capability

Tips for Success: The Components of a Successful Food Feature pg. 265 has great information on mat feature and how they should be informative and appealing to consumers.


Writing for Radio and Television

Chapter Nine Notes

Although there is a lot of important material in the chapter, I chose the following  because these are things that I have touched on in other classes and the professors say are a “big deal” to learn.

1)      Radio News Release

    • Format
      • Letterhead
      • Contact
      • Subject
      • All uppercase letters and double-spaced (standard practice)
      • Length of the radio release must be given Example: RADIO ANNOUNCEMENT:30”…this indicates the announcement will take 30 seconds to read.
    • Timing is vital
    • Strong, short sentences
    • Try to set a goal for an average sentences length of 10 words

Tips for Success: How to Write a Radio News Release pg.212

2)      Audio New Release (commonly called ANR)

    • Format
      • Preferred length is 60 seconds, including soundbite of 20 seconds or less.

3)      Public Service Announcement (PSA)-unpaid announcement that promotes the programs of government or nonprofit agencies or that serves the public interest.

    • Format
      • Written in uppercase and double-spaced
      • They can be 10, 15, 20, 30, or 60 seconds long (most popular length is between 15 and 30 seconds in length.

4)      Video News Release (VNR)

    • Format
      • 90 seconds standard length
    • Advantage of being used by numerous stations on a regional, national, or even global basis.

TOWS Week Six

For this weeks Topic of the Week of listened to Elizabeth Wagele, she discussed the nine personality types based on different personal motivations. She mentioned that her book, The Career Within You: How to find the perfect job for your personality helps people figure out or manage their careers.

The one thing Wagele said that stuck with me is find out “who I am”. In school the teacher may tell a student, “you are good at math you should do that as a career.” Last year I found myself in the same boat. I was following a career set by my family not me. Once I sat down and thought about what made me truly happy I realized I was in the wrong major and now I couldn’t be happier.

The personality types are very helpful. I would have to say that I am “The Helper”. I am always finding ways to help others, volunteering, listening to friends or family, or just lending a hand to someone throughout the day. I love being able to help people and the best part is being able to bring a smile or joy to their day.

The Creative Career

The Nine Personality Types-Differing Personalities at Work

The nine personality types include:

  • The Perfectionist: motivated to make improvements
  • The Helper: motivated to meet other people’s needs
  • The Achiever: motivated to attain a successful image
  • The Romantic: motivated to express individuality (I’ve decided that I fall into this camp)
  • The Observer: motivated to acquire knowledge
  • The Questioner: motivated to reduce risk
  • The Adventurer: motivated to explore possibilities
  • The Asserter: motivated to set clear boundaries
  • The Peace Seeker: motivated to maintain inner calm

For more information visit Elizabeth Wagele website: Career Within You

Selecting Publicity Photos and Graphics

Chapter 8 Notes:

  • Photos must have high resolution and sharp detail to be used.
  • Any agreement with a photographer should be in writing.
  • You have the responsibility to honor the original photographer’s work and not  make alterations that would violate the integrity of the original photo.
  • All photos sent to the media need a caption.
  • Composition: take tight shots with minimal background. Concentrate on what you want the reader to get from the picture.

** Photos are very important, usually this is the first thing that catches the reader’s eye.

Creating News Features and Op-Ed

Chapter 7 notes:

Parts of a feature: formatting of a feature is similar to that of a news release.

1)      Headline

a)      Informational ( gives the root of the story)

b)      Alliteration (raise the curiosity of the editor or the consumer)

2)      Lead

3)      Body

a)      Direct quoted from people

b)      Concrete examples and illustrations

c)       Basic statistics or research finding

d)      Descriptive words that paint mental pictures

e)      Information presented in an entertaining way

4)      Summary (in many cases, the most important part of the feature)

5)      Photos and Graphics (used to give more appeal)

Tips for Success: Writing a Great Feature Story is very helpful. It gives advice on things to do, things to avoid, and things to not do.

PR Connection 4

News U: Language of the Image was interesting. I loved learning all the vocabulary that is used to describe photos, although I did not realize there are so many. When I take a picture I do not think it is “graphic” or “mood”. I just figure out what I am looking for and what I will be using the photo for. I love the way they showed “different approach” taking the same event and focusing on different point of view.

When I got to the test, I found that I need a lot of practice with the vocabulary. For the most part when I checked a certain word I got it correct, however I did not check all that applied. I think that some of the pictures were based on a person’s perspective. For example, some of the photos that I thought were “impact” were not. So, I think that certain photos may make an impact on some readers while making no impact on other readers.

This assignment was a great way to learn the vocabulary and see examples of each by viewing different photos.

TOWS Week Five

One week of Twitter

When new things come out I am apprehensive to join them so when twitter first came out I was determined not to get involved. I heard several people saying that it was just statuses on facebook. Last semester we had an extra credit project and it was to join twitter.  I enjoyed it for the most part; however I still have not got fully into it.

These are a few of the benefits that I have experienced so far with twitter and why I find value in continuing my account.
1) I have found two internships on twitter. This is a great way to find out about internships and other job opportunities.

2) Making contacts and connections with people in your profession. Most of the people that I follow are somehow related to public relations, from former and current classmates, professors, and professionals.

3) Instant news coverage, I have noticed how quickly something gets posted on twitter. You just have to keep n mid what is real and what is not

4) Great for companies. This is a great way to keep viewers updated with things that may be going on with the company. Whether it is updates, deals, company information and other items that may apply to the company.

Having this assignment this week I have learned about staying more in tune and posting things worth reading, besides “I just got done…..” instead posting something that I have found that may help other people or that they may find interesting. It is very important that I stay connected and utilize my contacts. I will definitely continue utilizing twitter as one of my social networking tools.