Chapter Nine Notes

Although there is a lot of important material in the chapter, I chose the following  because these are things that I have touched on in other classes and the professors say are a “big deal” to learn.

1)      Radio News Release

    • Format
      • Letterhead
      • Contact
      • Subject
      • All uppercase letters and double-spaced (standard practice)
      • Length of the radio release must be given Example: RADIO ANNOUNCEMENT:30”…this indicates the announcement will take 30 seconds to read.
    • Timing is vital
    • Strong, short sentences
    • Try to set a goal for an average sentences length of 10 words

Tips for Success: How to Write a Radio News Release pg.212

2)      Audio New Release (commonly called ANR)

    • Format
      • Preferred length is 60 seconds, including soundbite of 20 seconds or less.

3)      Public Service Announcement (PSA)-unpaid announcement that promotes the programs of government or nonprofit agencies or that serves the public interest.

    • Format
      • Written in uppercase and double-spaced
      • They can be 10, 15, 20, 30, or 60 seconds long (most popular length is between 15 and 30 seconds in length.

4)      Video News Release (VNR)

    • Format
      • 90 seconds standard length
    • Advantage of being used by numerous stations on a regional, national, or even global basis.