TOWS Week Eight

This video is hilarious.

Jouranalist and PR professionals are always warned about the other and have a strange relationship. I believe that Journalist and PR professionals should learn to work together and respect each other. They need each other to get the job done effectively.

Information from the text, Public Relations Writing and Media Techniques and a blog by Nancy K. Webman

10) Spokespersons not available. Always have a spokesperson available for questions.

9) Sending “freebies” to a journalist makes them feel as though you are trying to persuade them and they owe you. Never send freebies, just be professional and say, “Thank You”

8) Don’t know the product or service. There is no excuse. Do your research.

7) Journalist get annoyed when PR professionals try to use hype words such as, “unique,” “revolutionary,” state-of-the-art,” and “sophisticated.” Instead sound educated and but keep it simple.

6) Receiving an email that starts off with, “I think you may be interested in blah, blah, blah. Be creative and never put I think you may be interested in……

5) Being inaccessible or otherwise unhelpful with news releases. This includes not returning the journalist phone calls and not responding to their e-mails. You want the journalist to return your calls or e-mail messages so have the same respect for them.

4) Unfamiliar with editorial requirements and format. Before sending a journalist a release always double-check to see what their requirements, format, and guidelines are. This will save both you and them a lot of time.

3) Repeated calls, follow-ups, faxes, and e-mails. Remember that you are not the only one working with the journalist he/she has hundreds of people sending e-mails, faxes, and calling. Please be considerate of the journalist’s time. They do not have time to answer your call just to see if they received your email or fax. If you are having problems then call but otherwise don’t unless you have not heard anything.

2) Sending news releases to, or leaving voice-mail messages for, multiple reporters and editors without revealing that other people on staff have been contacted for the same reason. This is a huge time waster for journalist. Stick to one journalist. By sticking to one journalist it may also help the both of you build a working relationship/bond.

1) Don’t meet publication deadlines. You MUST meet publication deadlines. There is no excuse. If the deadline is not met it messes up the whole layout.