Chapter Two Notes

I think that the Diffusion and Adoption section is very important to learn and understand.

Diffusion-process of acquiring new ideas has five steps.

  • Awareness
  • Interest
  • Trail
  • Evaluation
  • Adoption

Adoption- a number of factors affect the adoption process.

  • Relative advantage
  • Compatibility
  • Complexity
  • Trailability
  • Observability

It is very important to be able to be a persuasive writer. Your purpose is to persuade your target audience.  View the Tips for Success on pages 42 & 45 for some great tips.

  • Tips for Success….How to Write Persuasive Message, these are tips that everyone should know.
  • Tips for Success…..Appeals That Move People To Act, has great persuasive message themes.
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